Literature review on online shopping 2012

The question is, why do many people still deny to shop online? To uphold them, the consumers themselves need to act. Internet Life Winter Internet Life, to be an ace consumer, online shoppers need to prepare themselves with some basics Halpin In the United States, more than half of the adult population uses the Internet and from that number, approximately half have shopped online Sefton, qtd.

Some other sites however, do not even have privacy and security policy posted implying that they do not protect their customers Hairell Apart from that, consumers should limit themselves from releasing unnecessary personal information such as age and income to protect their privacy Hood, qtd.

Nonetheless, consumers should always be alert of the privacy and customer policy in each site they tend to buy from Halpin One Literature Review Sample: Thus, after reviewing these three reliable sources related to the privacy and security issues of online shopping, I can see some interconnections between them.

Lastly, if there are still dissatisfactions, consumers could always report them to consumer-related agencies such as Better Business Bureau or Federal Trade Commission Halpin For instance, data encryption only applies in actual transfer of customer data but not in the database which is ironically the most common targets for hackers.

As the prominent method of payment is credit card, consumers should be more aware in handling it People are always conscious about their privacy and security. He added by saying that hackers could easily infiltrate and get customers personal information online as online shoppers are not anonymous.

They also concluded that more experienced Internet users tend to have more concern regarding privacy issues but less concern on security issues By common sense, anyone who tends to shop online will think twice before they buy anything as to consider the privacy and security issues related to it.

So, from all these indications, I can see that online shopping is not totally safe. Previous studies had shown that Internet users as a whole agreed that privacy and security issues are vital for them to shop online Rohm and Milne, qtd.

Nevertheless, consumers still consider both as their main concern for online shopping as suggested in the survey All they have to do are just browse for the product they want in the website and within a few mouse clicks they are off.

They should never disclose their credit information via e-mail. However, customer rights and security aspects are not just the responsibility of online merchants. Apart from the retailers themselves, credit card processing firms and third party sites also receive threats Kandra However, this is not the case in the real world.

References Fernandez, Ana, and Anthony D. Well, for most people, privacy and security issues are their concerns. Some of the credit card issuers also have some sorts of protection that consumers should apply for. With the flourishing numbers of online merchants, people nowadays have various choices to do their shopping.

Now, after knowing that privacy and security issues are vital for consumers in online shopping, I would like to know the emphasis in the real world. Such simplicity is what makes online shopping appealing for consumers.shopping and intention to shop online are not only affected by ease of use, usefulness, and enjoyment, but also by exogenous factors like consumer traits, situational factors, product characteristics, previous online shopping experiences, and trust in online shopping.

LITERATURE REVIEW Introduction This chapter begins with the research framework on the consumer adoption of online grocery shopping. There is followed by the literature review for each of the constructs, namely perceived.

The literature review revealed that research on online travel purchasing behaviour has been mainly conducted with travellers from the United States of America and China. On the other hand, the majority of the studies focus on travel products, without making a distinction between product categories.

The review shows that attitudes toward online shopping and intention to shop online are not only affected by ease of use, usefulness, and enjoyment, but also by exogenous factors like consumer traits, situational factors, product characteristics, previous online shopping experiences, and trust in online shopping.

of online shopping on retail business Research problem: how does online shopping affect the retail business Review of literature: Online shopping is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service.

Online Shopping-A Literature Review Sanjay Kumar Assistant Professor- BRCMCET,Bahal () defined online shopping as the process a customer takes to purchase a service or product over the internet.

A consumer may at his Online shopping problems are great barrier to the online.

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Literature review on online shopping 2012
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