Frontline interestingly divides the culturally produced paradigm for girls and boys into two separate terms: Quite paradoxical in nature.
The girl strives to be "bought" by modeling agencies, for something quite far from whoever she is under the skin. Unfortunately, they remain the leading force and it costs them the least. The documentary points out that once a trend is picked up and sold, the trend dies; thus "cool-hunting" and marketing research literally hunts what is cool and kills trends through selling them.
And advertisers are now able to subtly sell to us in a personally targeted way, instead of the blatant in your face banner ads that we would automatically close without even reading them. And with the advancement of technology, so has marketing research advanced, where we are being specifically being catered to with ads to continue this cycle of finding meaning and happiness through the purchase of goods and services.
They have become the most marketed group, which in turn turns the youth into adults that continue to seek happiness in consuming.
Consumers are being categorized, and because of the categories they are being targeted by certain ads, which perhaps sell a good that is not appropriate, and denied others because of assumptions being made by the online information gathered on that individual.
Advertisers then think of that individual only in a certain way, and may even target ads that may have negative connotations, such as getting out Merchants of cool essay questions debt ads, weight loss, and such.
The spending money kids acquire is deemed: Statistics seemingly outrageous to previous generations.
In final words, as best said by the film itself: Wednesday, February 25, Reaction Essay: The documentary asks the question: Culture In watching the film, Merchants of Cool, which was aired init is quite concerning how our society is turning to consuming as a means of achieving a satisfying standard of living.
The mook takes the form of a rebellious, gangster-type, reveling young male, where the midriff represents an insecure, very materialistic and superficial young female. ICP went from a few followers underground to music videos on MTV and spots on television for the world wrestling federation.
The show is illustrated to air very cheap programming to serve as the leading force in creating what is cool to young viewers. This is why it is important to have some sort of regulatory system overseeing the structure and ownership of media.
Digital social discrimination, which is the idea that companies can take digital information and make inferences of what kind of ads are suitable for the individual consumer, they target only certain ads, discounts, and such The film first focuses on Sprite, a soft-drink turned into a bastion of hip-hop culture.
Although this is perfectly legal, the downfall falls on the consumer that is being researched and targeted. It was very interesting to watch a band grow from underground to mainstream through marketing and as the film first pointed out "cool hunting".
The film poses the question of whether or not advertising expression has been erased and whether marketing is solely consumption.
The documentary concludes well with the questions: Advertising and Popular Culture, explains how image-based advertising has been so integrated into our way of thought and consumption that it is difficult to pinpoint when our most cherished values became tied into consumer culture p We are never at ease where we stand economically and socially, and feel the pressures to keep up.
And although this is a problem with the upper and middle class, it is a more dangerous problem for the lower class. Not only is this disconcerting because it takes away from living in the moment, but it pushes us to live beyond our means.
This information is gathered and sold to advertisers by data marketers, unbeknownst to us. The film interviews a thirteen year-old who is obsessed with looking older and fulfilling the marketable-midriff image.
The film is directed by Barack Goodman and written by Rachel Dretzin and relays its message quite effectively in the form of marketer testimonies, child interviews and a broad projection of the corners this market reaches and creates.
Viacom owns MTV which, as depicted by the film, is all an advertisement and all infomercially based. MTV screened the event casting light on the artists and those chosen kids paid to think a drink is cool.
Marketers steal the individuality from kids, sell it, and in doing so, kill it. Kids from the seemingly hip-hop sub culture were paid to attend a Sprite promo, displaying rising hip hop artists. In terms of the midriff, the film uses icons such as Christina Aguilera and Britney Spears that send the message: Advertisements have taken up so much of our public space and discourse, and now even our private with the advancement of technology, that we are constantly being shown what the vision of happiness is, and what we must buy to achieve a satisfying standard of living.
The trickle effect of status symbol goods, such as state of the art phones, flat screen televisions, etc. In reality, the power behind these large media researchers, marketers, producers, and distributors, who are often the owned by the same company, is astounding and influences not only our lives as an individual, but also has the potential to influence on a global level.Alex O’Dorisio 1/27/13 English Comp 3 Three Essay Worthy Questions Based Off of the PBS Episode Merchants of Cool 1.
The feedback loop results in a more testosterone filled mook and midriff-minded teenager psyche, will there ever be a maximum point reached with this outward rebellious expression that then results in a slow reversal?
In other words if we continuously see the next. In Rushkoff’s film, The Merchants of Cool, he rhetorically questions if “teenagers even have a culture to call distinctly their own.” In the late ’s when the documentary was made, the.
The film, The Merchants of Cool, aired inand the way that companies acquired information from the consumer was with “cool hunters”, marketing researchers who would research and interview to see what trends could be capitalized on.
The Merchants of Cool Essay Words 3 Pages In Rushkoff’s film, The Merchants of Cool, he rhetorically questions if “teenagers even have a culture to call distinctly their own.”. Merchants of Cool Essay Written response to “ Merchants of Cool ” Honors Language and Composition Mrs. Hyatt Respond to one of these prompts in a thoughtful typed one to two pages.
If you would like full credit: I am looking for clarity and depth of thought, analysis, clear and concise composition, organization and focus, and a use of rhetorical strategies to help support your ideas.
View Essay - Merchants of Cool Essay and Discussion Questions from SOC at University of North Carolina, Wilmington. 1 Merchants of Cool 23 May Essay Question: 1) Write a short essay .Download